From food blogging to Calcutta Street – the journey

 

Hi everyone!

I am so sorry for spending so much time away from my lovely blog that has got me where I am today. I promise to be a regular again (and I mean it this time!). The reason I’ve been so quiet is because I’ve been busy working towards the launch of my restaurant Calcutta Street, which is opening on 18th July at 29 Tottenham Street, London (Just off Goodge street station) and this blog post is to fill you in on the crazy journey its been!

For all of you who have been following this blog from the start in 2010 – MASSIVE HUGS! Seriously, if you hadn’t followed, encouraged, and supported me back then (when I was posting those horrible webcam videos), I probably would have given up.

In December 2014, I decided to go on a soul-searching trip to the USA all by myself. If you have been a follower, then you might have read my post (and you’ll know that it was more eating than soul searching!) and I had a eureka moment; I knew I wanted to start my food popup.

eureka 3

I got back to London and mulled the idea over for a few months before I decided on a name for the popup – Calcutta Street. Magically, I found a lovely restaurant owner; Steve from Zensai who let me use his restaurant to host a popup. That’s when it all really began – 7th March, 2015.

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You can follow the rest of the first year on this very blog through articles and posts about the popups – just scroll down and you can see.

Popups are one thing but opening a restaurant in London is a whole different game – I had always dreamt about it but had thought that it was too far-fetched to achieve.

But that doesn’t mean it was a smooth ride, because each time I even mentioned the idea of starting a restaurant, I would hear the same things a thousand times:

“You are crazy!”

“You are twenty-six, a girl and international on top of that – you will never raise funding.”

“Restaurant is a tricky business, don’t quit your steady job.”

“No one gives funding to single-founder businesses.”

So on and so forth.

But I thought – OK, all that might be true but where’s the harm in trying? I might end up homeless (because I won’t have money to pay rent) but I have friends who will happily lend me their couch to sleep on! I might end up crying every day, but salt water is good for your skin!

So I did it. I decided to quit my job and take the plunge. I wrote a business plan, presented it to people, began the property search, and before I knew it I was fully funded! OK, so I missed out the crying sessions, sleepless nights and surviving on one meal a day bit – but that’s just part of the job!

Next came the tricky part; the fifty-year-old commercial property owners, who firstly refused to believe that I was twenty-six (do I really look like I’m in high school?!), and that I had the money or skills to start a restaurant. Three properties fell through and I eventually found a home in Fitzrovia – my favorite restaurant spot in London. Good things happen those who wait (even if they don’t wait patiently!!).

Finally, after jumping all these hurdles, I managed to gather together a team – project manager, creative director, architect, interior designer, branding guru, menu developer and builders. A bunch of us flew to Calcutta for a research trip for a week, had a blast shopping and soaking in every bit of the wonderful city. The trip also gave me an opportunity to introduce my team to my mum’s delicious home cooking, which after all was the inspiration behind everything!

I’ll spare you the boring parts of legal, structural engineering, building control, property issues, and get right on to the fun stuff, like building the site, writing the menu copy, creating the website, design, identity, recruitment, music development, food development and all sorts of exciting things. All these different elements make it feel like I’m directing a movie, and the premiere is on the 18th July! It’s exciting and stressful, but after all this, can I handle criticism about my baby? All I want is everyone to love it as much as I do, and even though I know that you can’t please everyone, if you guys keep showing the love that you always have, then that would be enough. I promise to keep entertaining you, keep in touch, and not disappoint you – even if that means the occasional silly video!

 

 

 

 

By the way, here is a shameless promotion for our social media. Show us some love!!!

Twitter: @calcuttast

Instagram: @calcuttastreet

Facebook: Calcutta Street

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